This happens every time. Something new is on the horizon. Something new debuts. Instantly, so many people are hit with a stab of intrigue and anxiety. “Do I need it?” “Is it better?” “Is mine bad now?” “Am I being left behind?” Our economy runs on these questions, and fomo. The constant churn of buy, buy, buy. New. New. New. Our value and self worth get tied to consumption, to things. This is not a good thing. It’s a cog in our collective undoing. We do not, as a brand, believe in obsolescence. We do not believe in manipulating our customers. We do not believe that the act of buying a bike is the true source of the joy that cycling promises. We believe that every bike we’ve developed and sold is a good bike. The bike that you are riding is a good bike. Any sturdy, reliable bike is a good bike. When we design a bike we put everything we know at the time into it. We try to make it massively functional and adaptable. Then we release it and hope that people respond to it and support our vision. As time moves on we learn more about what makes bikes functional, adaptable, and fun to ride. We learn this from our own relentless riding. We learn this from the feedback that you gift us with. Then we sharpen our pencils and put our ideas into the next evolution of our products. We don’t do this to “obsolete” what already exists. We do it because we’re accountable to ourselves and our customers to build the best bikes that we know how. We build plenty of jaw dropping showpiece bikes around here. Creativity is in our DNA. But even more bikes leave with standard graphics and no special paint. Those bikes are just as good. Our customers ride their bikes very hard. Sometimes they come home, like Ramsey’s bike here. It’s a TD3, not the current model. He’s ridden it all over the world. It shows the wear of a life well lived. Ramsey wants to refresh the bike so it’s back in for paint. He didn’t ask for a TD4. His 3.2 isn’t obsolete. It’s functional and beautiful. Your bike is as well. We will never stop learning how to improve our bikes. We won’t stop updating them. When that happens your bike will still be as awesome as ever. Need proof? Just take it outside for a ride.

For 6.0 years our current steel frame has opened the doors to countless adventures, across genres, worldwide. In 6.0 days we will show you its next form. It’s more capable, more adaptable, more progressive, and more steel. It may have taken six years, but we’ve finally managed to outdo ourselves. #rideexplorecreate

The Rodeo MTB project continues! Yes we know what day it is. No, we aren’t fooling around. For our latest round of prototyping and testing ideas, we collaborated with @wearespooky on some custom aluminum frames based on our designs, geometry, and dropouts. The frames are, per our MTB project core values, made in the USA, here in Colorado. We’ve built three frames to test different geometries and they are all being built differently, per the preferences of their primary rider. We collaborated with @fsa_road / @fsa_mtb / @vision_tech_usa and had fun diving into their exquisite parts libraries! @vankrampen built this first test steed into a drop bar MTB. Because rage bait? No. Just because he likes drops an is comfortable on them. He will also fit flat bars for testing later. Drew went with an eye catching gold FX fade, and manually marked up his frame with design notes and various engineering gibberish just to send up the idea that these are most definitely prototypes. Plot twist: We didn’t make these frames in house, so we didn’t give them the Show Pony nameplate. Instead, these three bikes are called Pack Rabbits. Part pack animals, part jack rabbits. Best of both worlds? Time will tell! What’s your ideal material for a Rodeo MTB? - Steel is less expensive and heavier. Still performs well - Aluminum is lighter and also less expensive. - Titanium is light and expensive - Carbon? Stay tuned for more! #packrabbit #riderxplorecreate

There are few colors that we offer that are as striking and impossible to photograph as Northern Lights. In some settings it’s steely and blue. Others grey. When light hits at just the right angle it warms up into a series of greens and even tan highlights. Our camera is always confused by it, never sure where to set the white point, but our eyes know exactly what they’re seeing. Happy New Bike Day, Scott! #traildonkey #gravelbike #newbikeday #rodeowheels #rodeospork

Von had a very specific vision for his Flaanimal 5.0. He referred us to an absolutely beautiful De Rosa done in a playful green color with white letters all over it and asked if we could could do something similar - but with dashes of the Philippines flag sprinkled in as well. It’s always fun to put these designs together in 2d, but once Von’s frameset came to life in the paint booth it took on a whole other level of fun. We can’t help but smile when looking at it, and we think anyone he sees out on road will feel the same. Happy New Flaanimal Day, Von! #flaanimal #rodeospork #newbikeday

Rodeo Labs bar tape is BACK! Also, y’all are big naggers and we love you for it. You kept asking “when will gold be back”. Well, it’s back. So is silver and all black debossed. We’re working with a new manufacturer now, so it’s more tacky, stretchy, and softer. It’s 3mm thick, because we know you’re gonna ask that too. We could post a link in bio but the quickest way to find it is just to google “rodeo lab bar tape” because Google is faster than our website search. lol. (fml). 💀💀💀 Rodeo-labs.com

Color pop on brushed Ti is never the wrong choice, and Fire Engine Red makes our inner child smile, possibly because it evokes Radio Flyer wagons of old? This owner had a special request for a 180mm rear rotor and special shift blip on the right drop to help account for differences in left / right hand strength. We were more than happy to oblige! Happy New Bike Day, Brady! It was a pleasure to build for you. #gravelbike #newbikeday #rodeospork #flaanimal #rodeowheels

Justin has a thing for red / marbled paint on his bikes. When discussing if we could execute the look in Cerakote instead of liquid paint, we had to admit that we didn’t know if the material and the application technique would get along. Justin was game to let us do some experimenting, and we think the results are super cool and unlike so much of the other custom finishing that we typically do. Thanks for the trust, Justin, and Happy New Bike Day. #traildonkey #rodeospork #rodeowheels #gravelbike #newbikeday

Custom Blue Four Point Two. This hue goes by the name Robins Egg Blur, and it’s on its way with its new owner, Mr Robinson. Happy New Bike Day, Jeremy! Our bikes are available anywhere on the spectrum from framesets to complete rolling rigs. You can pick any color in our standard layouts for $450 to make it your own, and we paint to order in-house here at HQ. 💙 #traildonkey #rodeospork