Rodeo 3.0X // 700c wheels
Rodeo 3.0 wheels continue our tradition of building unique, world class products from the ground up, with Rodeo ideals in mind. The 3.0X wheelset builds on the phenomenal track record of our 2.0 carbon wheels, and ups the bar with 170% greater lab-tested impact strength, 40g lighter weight per-rim, a wider 25.5 internal width rim bed, and a deeper profile 38mm rim depth.
The improvements don’t end with specs. The new 3.0X rims feature a premium, laser etched gloss finish indicative of an even higher level of quality in the build and construction of the wheels.
Beneath the surface, the rims feature a highly optimized carbon layup, and an internal layer of Innegra TeXtreme spread tow fiber. This unique rim construction is a major ingredient in the 3.0X rims achieving both a lighter weight and a higher impact strength than our 2.0 rims, while at the same time using a deeper and wider rim profile.
Dig deeper, and you’ll find front and rear specific spoke drillings, which optimize the strength of the overall wheelbuild, and of course a tubeless optimized rim bed design, with a secure bead lock profile that helps to keep your tires sealed and in place across a wide range of pressures.
Rodeo 3.0x wheels vary in weight based on spoke count, spoke type, and hub specification, but each spec is extremely competitive with regards to overall system weight and strength.
Full details, specifications, and custom build options below.
Details and Features
Customer Reviews
Better in every way
Rodeo 2.0 700c
420g
/
Weight (Rim)
21.5mm
/
Rim Width (Internal)
28mm
/
Rim Depth
Debossed graphics
/
Finish
Carbon
/
Construction
100%
/
Relative Impact Strength
Rodeo 3.0 700c
385g
/
Weight (Rim)
25.5mm
/
Rim Width (Internal)
36mm
/
Rim Depth
Laser etched graphics
/
Finish
Carbon
/
Construction
170%
/
Relative Impact Strength
Innegra TexTremeยฎ
Our 3.0 series rims use a proprietary layup which takes advantage of the unique performance benefits of TexTreme spread tow.
Superior Impact Resistance: The thinner, densely packed tape layers minimize micro-cracking and improve the material’s tolerance to damage and impact.
Maximum Strength & Stiffness: By keeping the fibers completely straight (crimp-free), the fibers carry loads far more efficiently than standard woven carbon. This allows manufacturers to achieve equal or greater structural strength while using less material.
Ultra-Lightweight: Flatter, thinner plies reduce the amount of excess resin (epoxy) required to bond the layers, significantly lowering the overall weight of the finished product.

Proven
Rodeo 3.0x wheels have taken podiums amd wins at major gravel races across the USA including, The Mid South, Unbound, and Gravel Worlds.
If you are looking for an even deeper rim profile for road or racing use, check out our new 3.0R rim variant.







Lighter weight across the system
1275g
24h / Berd
Using the Rodeo 3.0 straight pull 24 hole hub and Berd Polylight spokes we’ve created the lightest possible Rodeo wheel, with the most compliant ride, with no loss in strength.
1375g
24h / Cx-Ray
Sapim’s venerable bladed steel spokes pair with our 24 hole straight pull hub to create an ultralight, aero build specification.
1489g
28h / RDO 3.0
Our strongest 3.0 build is fit for expedition bikepacking and rugged conditions while keeping the grams at bay using Rodeo 3.0 hubs and Pillar Double Butted spokes.
Custom Builds

Chose Your Hub
If we can order it, we can build your wheels with it. If you would prefer to send your hubs in for a rebuild, we are able to accommodate almost any hub.

Built in USA
All custom spec and Berd spoke builds are built at Rodeo HQ in Denver, Colorado. All other builds are built by the masters at Onyx Racing, Minnesota, USA.

Spoke Selection
Chose your spokes to balance weight, aerodynamics, and budget. Berd spokes are the lightest, CX-Ray balance weight and aero, and Pillar offer high strength at lowest cost.
Bespoke build ordering
We have made the most popular build options available via the standard dropdowns above, and those can be added to the cart and ordered easily.
For those that wish to order a completely bespoke wheelset configuration, please contact us at bikes@rodeo-labs.com for a custom quote, or feel free to give us a ring via the phone number listed at the bottom of this page.
Component Weights
Item
385g
/
Rodeo 3.0X rim
131g
/
Rodeo 3.0 28h Front Hub (J-Bend)
266g
/
Rodeo 3.0 28h Rear Hub (J-Bend)
105g
/
Rodeo 3.0 24h Front Hub (Straight Pull)
226g
/
Rodeo 3.0 24h Hub (Straight Pull)
1.18g
/
Sapim SecureLock Brass Nipple
5.70g
/
Pillar Extra Butted 2.0/1.65
5.95g
/
Sapim Race Double Butted
4.41g
/
Sapim CX-Ray (average)
2.50g
/
Berd Polylight Spokes
Additional Hubs
104g
/
DT Swiss 240 Straight / 24h
192g
/
DT Swiss 240 Straight / 24h
138g
/
i9 1/1 Road Classic CL Front
282g
/
i9 1/1 Road Classic CL Rear
110g
/
i9 Solix Road Disc CL Front
223g
/
i9 Solix Road Disc CL Rear
156g
/
Onyx Vesper / 24h Front
369g
/
Onyx Vesper / 24h
145g
/
White Industries CLD Front / 24h
256g
/
White Industries CLD Rear / 24h
410g
/
SON 28 CLD / 28h dynamo hub
Technical Details
Rider Weight Limit: 250lbs / 24h โ 280lbs / 28h
ERD: 570
External Width: 31.8
Internal width to hook faces: 25.5
Wheelsets are shipped with 27mm rim tape and 62mm tubeless valves installed.
Warranty. Rodeo 3.0x rims and wheel builds are covered by our standard Rodeo Labs Warranty.
Rodeo offers Crash Replacement pricing on wheelsets and rims at approximately 50% off retail pricing for items damaged in the line of duty.
Rodeo Family Discount
As a thank you to every Rodeo Labs bike owner, we offer Rodeo wheels with a $300 family discount. We must verify bike ownership before applying discount, and you may email us to request the code at bikes@rodeo-labs.com


Durability is the point
When we develop and test our wheels, we try to put them into situations beyond what the average rider will throw at them. In the case of the 3.0X rims, we’ve built multiple sets for testing on mountain bikes, including loaded / bikepacking bikes to test their durability with heavy loads and on rocky / rooted trails. The rims didn’t just survive, they’ve shined, including taking the win at the 2025 Pinyons and Pines MTB ultra race.

















