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Rodeo 3.0X // 700c wheels

Price range: $500.00 through $2,325.00

Rodeo 3.0 wheels continue our tradition of building unique, world class products from the ground up, with Rodeo ideals in mind. The 3.0X wheelset builds on the phenomenal track record of our 2.0 carbon wheels, and ups the bar with 170% greater lab-tested impact strength, 40g lighter weight per-rim, a wider 25.5 internal width rim bed, and a deeper profile 38mm rim depth.

The improvements don’t end with specs. The new 3.0X rims feature a premium, laser etched gloss finish indicative of an even higher level of quality in the build and construction of the wheels.

Beneath the surface, the rims feature a highly optimized carbon layup, and an internal layer of Innegra TeXtreme spread tow fiber. This unique rim construction is a major ingredient in the 3.0X rims achieving both a lighter weight and a higher impact strength than our 2.0 rims, while at the same time using a deeper and wider rim profile.

Dig deeper, and you’ll find front and rear specific spoke drillings, which optimize the strength of the overall wheelbuild, and of course a tubeless optimized rim bed design, with a secure bead lock profile that helps to keep your tires sealed and in place across a wide range of pressures.

Rodeo 3.0x wheels vary in weight based on spoke count, spoke type, and hub specification, but each spec is extremely competitive with regards to overall system weight and strength.

Full details, specifications, and custom build options below.

Better in every way

Rodeo 2.0 700c

Rodeo 3.0 700c

Innegra TexTremeยฎ

Our 3.0 series rims use a proprietary layup which takes advantage of the unique performance benefits of TexTreme spread tow.

Superior Impact Resistance: The thinner, densely packed tape layers minimize micro-cracking and improve the material’s tolerance to damage and impact.

Maximum Strength & Stiffness: By keeping the fibers completely straight (crimp-free), the fibers carry loads far more efficiently than standard woven carbon. This allows manufacturers to achieve equal or greater structural strength while using less material.

Ultra-Lightweight: Flatter, thinner plies reduce the amount of excess resin (epoxy) required to bond the layers, significantly lowering the overall weight of the finished product.

Proven

Rodeo 3.0x wheels have taken podiums amd wins at major gravel races across the USA including, The Mid South, Unbound, and Gravel Worlds.

If you are looking for an even deeper rim profile for road or racing use, check out our new 3.0R rim variant.

Lighter weight across the system

Custom Builds

Chose Your Hub

If we can order it, we can build your wheels with it. If you would prefer to send your hubs in for a rebuild, we are able to accommodate almost any hub.

Built in USA

All custom spec and Berd spoke builds are built at Rodeo HQ in Denver, Colorado. All other builds are built by the masters at Onyx Racing, Minnesota, USA.

Spoke Selection

Chose your spokes to balance weight, aerodynamics, and budget. Berd spokes are the lightest, CX-Ray balance weight and aero, and Pillar offer high strength at lowest cost.

Bespoke build ordering

We have made the most popular build options available via the standard dropdowns above, and those can be added to the cart and ordered easily.

For those that wish to order a completely bespoke wheelset configuration, please contact us at bikes@rodeo-labs.com for a custom quote, or feel free to give us a ring via the phone number listed at the bottom of this page.

Component Weights

Item

Additional Hubs

Technical Details

Rider Weight Limit: 250lbs / 24h โ€“ 280lbs / 28h


ERD: 570


External Width: 31.8


Internal width to hook faces: 25.5


Wheelsets are shipped with 27mm rim tape and 62mm tubeless valves installed. 


Warranty. Rodeo 3.0x rims and wheel builds are covered by our standard Rodeo Labs Warranty.


Rodeo offers Crash Replacement pricing on wheelsets and rims at approximately 50% off retail pricing for items damaged in the line of duty.

Model: Show Pony Prototype. Rodeo 3.0X wheels

Location: Flagstaff, Arizona

Coordinates: 35.219822, -111.631915

Durability is the point

When we develop and test our wheels, we try to put them into situations beyond what the average rider will throw at them. In the case of the 3.0X rims, we’ve built multiple sets for testing on mountain bikes, including loaded / bikepacking bikes to test their durability with heavy loads and on rocky / rooted trails. The rims didn’t just survive, they’ve shined, including taking the win at the 2025 Pinyons and Pines MTB ultra race.

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