Just a splash of color over brushed and blasted titanium on this cold Colorado day is enough to remind us of the blue sky days of riding to come.
Happy New Bike Day, Paul. This one is extra-classy. 🙌

#flaanimalti
#flaanimal
#rodeospork

The Rodeo 3.0 Wheel backstory is live on the Rodeo Journal. This entry is an in-depth look at the process behind designing a new rim, the iterations in the process, and an analysis of the final result.

Modern bicycle wheels are now a commodity product often only differentiated by hype and marketing, so why did we go through the effort to design and develop a new wheelset at all?

If you’re into the details, this read is for you. Link in profile, or at rodeo-labs.com

#rodeowheels
#rideexplorecreate

Presently, @codycir and @matthew_tufts, are cycling around Iceland, skis in tow, and are riding (skiing) peaks along the way. This adventure has already taken them through, sun, wind, rain, blizzards, and incredible natural beauty. We were inspired by the ambition of their journey, and excited for the film that they will be making of the experience, so we jumped in as supporters, supplying two nearly identical Flaanimal 5s as a platform to build their travels around. We encourage y’all to follow their feeds and stories to get sneak peek at what this amazing endeavor will entail!

#rideexplorecreate
#flaanimal
#bikepacking

We are excited to launch our new Rodeo 3.0X Wheelset, a labor of love over the last 18 months, and a ground-up effort to improve everything about the Rodeo wheel.

We began by deepening and widening the rim profile to a 38mm depth, and a 25.5mm internal width. This will create a very stable platform for larger modern gravel tires, as well adding the aerodynamic benefits of a deeper rim profile.

The rim also became lighter, shedding on average 40g from our 700c 2.0 wheelset, but lighter doesn’t mean weaker, because our new rim bench tests 70% stronger than the 2.0 rim in impact tests.

The lighter rims result in wheelset weights starting at 1275g for the most bespoke build spec, but also staying light at 1489g (measured!) for our least costly build spec.

Part of our increased strength comes from a hidden Innegra Textreme spread tow fibers, which have superior impact resistance to standard carbon fibers while maintaining light weight.

Our 3.0X wheels are available in fully custom builds and are built in the USA. We even allow customers to send in existing hubs to have rebuilt with our rims and new spokes + nipples.

Our rims have been in constant development and testing for more than 18 months, and are already race and adventure proven across road, gravel, trail, and bikepacking uses.

Rodeo Labs bike owners are eligible for $300 off any Rodeo wheelset pricing, no matter the wheelset spec, which is a policy that we’ve offered since we began offering our own wheels in 2017.

Available at rodeo-labs.com
Link in bio.
#rodeowheels