Bike brands spend a lot of time obsessing over details that distinguish their product from others. They hire PR firms, bring in R&D to discuss and verify the finer points. They hire athletes to say they ride faster because my gear is better than other peoples, or something close to that. Comparison is important in a market place of ideas and products, after all.
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Everesting is a ride wherein riders ride a single hill over and over until they’ve climbed the height of Mount Everest. That’s 29,032′ or 8848m.
I decided to do an Everest attempt after doing a last minute Instagram poll just throwing it out there to see if I should give it a go. 100% of you said yes. I wasn’t sure if I would do it up until this point and since this was the day before I was pretty ill-prepared.
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Summer has transitioned to fall, and with the change of seasons a lot of change has also come to Rodeo Labs, even more than I had anticipated, it seems! So before we dig into any product or event news, let’s talk about the biggest news at Rodeo Labs right now:
It has been a hot minute since I last published a Rodeo Newsletter, and there is a whole summer worth of activity to bring everyone up to speed on, so let’s get started!
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I experienced a wide range of emotions after standing on the podium at Unbound. Climbing up there and fulfilling a long journey of hard work and sacrifice filled me with elation. However, it also left me with a lingering question of “what’s next?” The following four days were mostly filled with snacking and sleeping as I basked in achieving my biggest goal of the year, only touching the bike to clean it.
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When you’ve been living in a place for ages, it’s easy to overlook its charm. Growing up just a couple of hours outside Emporia and spending most of my life in Kansas, I couldn’t fathom why people would travel from far and wide to race on seemingly dull and unchanging roads. But then, amid a grueling nearly 25-hour journey, a realization hit me like a lightning bolt. As I pedaled along the ridge, the undulating emerald hills stretched for miles while ominous thunderclouds loomed above—a quintessential Kansas storm rolling in to welcome me back. There was nothing to do but smile and hope it wasn’t too harsh. Soon, a refreshing 30-minute drizzle came to my rescue, and I found myself grateful for the momentary respite from the heat and electrified by the surrounding beauty.
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Lucas Clarke’s Unbound 200 single speed ride had us speechless, and the numbers tell the story impressively:
Update: Luke took his bike to 2nd overall at this year’s XL, and we couldn’t be more proud of him and his ride!
This year, I will be going back to Unbound to race the 350 mile XL. I chose the XL because I have history racing ultras out of Emporia, Kansas and I think the format of less than 24 hour ultras is pretty exciting. It requires a ton of focus and persistence. Last year, I was signed up for the XL and made it through 185 miles. A couple of weeks before the race I had to get stitches on my elbow and was on a wide variety of antibiotics. It really messed with my stomach and I wasn’t able to eat like I wanted. I’ve put in a lot of work this season getting prepared, both physically and mentally. I think I have a pretty strong chance at the top step. My bike setup is second to none and one of my favorite, unique builds.
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We’ve offered “Naked” frames at Rodeo for a long time, but naked has never really meant NAKED, because practically speaking carbon bikes are often not precise enough to show in their naked state. There are almost always small aberrations and flaws in a frame once it leaves the mold, Those are mostly covered with putty and then paint. Some sections of the weave or layup come out smooth and those may be clear coated, but very few bike companies will offer their frame in its visually naked state because clear coat doesn’t only show the beauty of carbon fiber, it also shows the abnormalities.
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In 2020 I dreamt up a route that both thrilled me and terrified me. A Super Sized ride, if you will. Over the years my definition of such a ride has constantly morphed from “I wonder what it would be like to ride my bike for two hours” to their current iteration: Ambitious single day routes built around idealistic objectives. Most often the objectives are peaks, or mountain passes, or geographical features that make me feel infinitely small when I finally arrive at them. Tiny tiny person, huge huge landscape; that’s my ideal, my singularity. That contrast charges me up and fills me with the sense that I am indeed living life, not watching it pass by from the sidelines. I have a small collection of these rides among my memories. They are among my most precious adventure memories: Black Bear + Imogene, Antero, Breck Super Loop, Three Passes, Denver to Kansas, Solo 200, White Rim Solo. There might be others. There are definitely others. Each of these rides gave me equal measures fear and ultimately elation upon completion. Many took more than one attempt to finish. If I were to point at why I ride bikes in an effort to explain it to people, I would point at these experiences.
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