This present moment in history seems like a good time to pause from our traditional focus on riding bikes and seeking adventure. Instead, whether you know it or not yet, a whole lot in the world changed this week, and it is going to affect bikes, non-bikes, people, the economy, geopolitics, and possibly  even a colony of penguins on an uninhabited island near Antarctica.

Disclaimer: I am very much not an expert in most anything that I will write about below, save for being an expert in running exactly one bike company, called Rodeo Labs, that is trying to navigate the huge changes that are happening in the world. There may be many errors in what I write. If and when you find them, feel free to correct me in the comments and educate me and anyone else who cares to learn more. If anything, what I’m going to write is in fact myself attempting to think through what is happening, and how it will affect Rodeo Labs, our customers, and the cycling community.