Rodeo Labs – Page 3 – Rodeo Adventure Labs, LLC

Luke Hall’s Unbound XL podium TD4 Build

Update: Luke took his bike to 2nd overall at this year’s XL, and we couldn’t be more proud of him and his ride!

Elizabeth Wilcox Photo. Luke Hall Unbound 2023 finish.

This year, I will be going back to Unbound to race the 350 mile XL. I chose the XL because I have history racing ultras out of Emporia, Kansas and I think the format of less than 24 hour ultras is pretty exciting. It requires a ton of focus and persistence. Last year, I was signed up for the XL and made it through 185 miles. A couple of weeks before the race I had to get stitches on my elbow and was on a wide variety of antibiotics. It really messed with my stomach and I wasn’t able to eat like I wanted. I’ve put in a lot of work this season getting prepared, both physically and mentally. I think I have a pretty strong chance at the top step. My bike setup is second to none and one of my favorite, unique builds.

Chris’ Switch-Up Flaanimal Titanium

Flaanimal 5 Titanium switch-up gravel bike

@chrismagnotta is one of the original five riders who said “sure I’m in” when the Rodeo team started in 2014. Since then he’s done innumerable questionable things on his Donkey, such as Leadville 100, Unbound 200, White Rim, Slickrock, etc etc. so when he decided it was time for a new Flaanimal Ti he asked “should I go flat bar or drop bar?”

We responded “Why not both?”

Adventure Colorado Gravel Bike hydraulic couplers Mountain Biking Rodeo Labs

Podcast: Painting Bikes with Ryan McMahon

In this season of the Rodeo Adventure Labs Podcast, we are doing a little bit of ‘one for you, one for us’ action. But, actually, it is really one about the world, and one about our world. Today, Logan talks to the Cerakoter In Chief, Ryan McMahon, to understand a little more about the painting operation in house in Denver, his journey to finding himself in the Rodeo Labs Cerakote booth, and what his hopes are for developing more tools of the trade.

Then, in part two, we bring on a special guest to talk more about design philosophy, the power of color, and how Rodeo has grown around a design philosophy that centers around tinkering differently. You never (and by never, we mean almost certainly) will guess who it is.

Rodeo Labs

Changing seasons. To Ride Alone

In 2020 I dreamt up a route that both thrilled me and terrified me. A Super Sized ride, if you will. Over the years my definition of such a ride has constantly morphed from “I wonder what it would be like to ride my bike for two hours” to their current iteration: Ambitious single day routes built around idealistic objectives. Most often the objectives are peaks, or mountain passes, or geographical features that make me feel infinitely small when I finally arrive at them. Tiny tiny person, huge huge landscape; that’s my ideal, my singularity. That contrast charges me up and fills me with the sense that I am indeed living life, not watching it pass by from the sidelines. I have a small collection of these rides among my memories. They are among my most precious adventure memories: Black Bear + Imogene, Antero, Breck Super Loop, Three Passes, Denver to Kansas, Solo 200, White Rim Solo. There might be others. There are definitely others. Each of these rides gave me equal measures fear and ultimately elation upon completion. Many took more than one attempt to finish. If I were to point at why I ride bikes in an effort to explain it to people, I would point at these experiences.

Adventure Colorado Cycling Gravel Bike Jones Pass Rodeo Labs traildonkey

Rodeo Podcast: Ascend Armenia

Rodeo Labs has been supporting the development of a new bikepacking event in Armenia for two years now, and the race is set to have its first edition on June 25, 2023. In this episode of the Rodeo Podcast, Stephen talks with Tom, Tatev, and Jay P about the work done thus far, the “why” of the event, and what the goals are for it. Armenia is a beautiful, challenging, and welcoming country for bikepackers and bike tourers alike, and Rodeo is proud to help support the effort to introduce this place to more riders.

Ascend Armenia Cycling Flaanimal Gravel Bike Mountain Biking Rodeo Labs traildonkey

Rodeo 2021: A near death experience

Photos by Samuel Fitzgerald, Sheldon Thompson, and Stephen Fitzgerald

It was near midnight June 06, 2021. Emporia, Kansas. I lay in bed restless before the Unbound 200 gravel race. Nerves were high, as is common before events like this, and sleep comes slowly, perhaps even not at all for some. Sometimes you push through insomnia like this and your body finds its way to let go and rest. Other times you push the home button on your phone, because you heard it vibrate. Not the double buzz of a text message, but the single buzz of some other random notification. In recent years I’ve actually learned to put my phone in airplane mode at night, because a single notification can easily ruin a perfectly good night’s sleep. This one did:

Adventure Cycling Flaanimal Gravel Bike Rodeo Labs Taiwan Unbound

The New Normal: Take Two

Andrew Maher first invited Stephen onto his New Normal podcast in 2021 and it was a great opportunity to talk about a wide range of topics, philosophies, and what we do here on Rodeo. Now, almost a year later, Andrew invited Stephen on for a second time to get an update on how things are going at Rodeo, and also to to deliver some firsthand feedback on a bike that we delivered to his friend Dave.

Colorado Cycling Gravel Bike Rodeo Labs The New Normal traildonkey

Fear and Climbing in the Rockies

It is 11:34pm and my body is tight with anxiety. This is not an unusual state of being to find myself in – the sensation is nearly constant for me. But right now, approaching midnight, the sting of it is more acute. I’m laying in bed, I’ve just set my phone on the floor next to me, and I need to be awake again in five hours. Tomorrow I’m riding into the Rocky Mountains alone.

Colorado Cycling fear Flaanimal Gravel Bike Rodeo Labs

4000+ miles on Campagnolo Levante Gravel wheels

If you were on the internet on Friday (April 29, 2022) or in the days since you may have experienced the hyper coordinated, very polished, well executed Campagnolo Levante wheel launch. Some websites had initial reviews, other websites only managed to regurgitate the press release and supplied launch imagery in typical cycling media fashion. Here at Rodeo we didn’t need to read those reviews to get a sense of the wheels, because we’ve been riding them almost non stop for six months now…

campagnolo ekar levante Rodeo Labs

Armenia: The Final Dispatch

Evan and Bo have wrapped up their final dispatch from their two month ride across, around, through, and into Armenia. It’s been so inspiring to follow along on this journey with them through words and photos. It seems that Rodeo and Armenia have been woven together through our experiences there, and we can’t wait to see where inspiration takes us next. In the meantime, enjoy this final post.

Adventure Cycling Gravel Bike Mountain Biking Rodeo Labs