Consumerism is undeniably woven into the fabric of modern society. However, its expansive reach may not be as innocuous as flashy advertisements would have us believe. Now, it might seem contradictory to start a blog discussing the pitfalls of consumerism while intending to funnel visitors to Rodeo’s website, hoping they’d invest in a bike. But this juxtaposition is what sets Rodeo apart. I think I speak for everyone here when I say that Rodeolab’s fan’s are here for the culture not just the bikes. As adventure cyclists, our brand of consumerism is geared towards not just healthier choices, but also more meaningful experiences. What I’m driving at is, while traditional consumerism, particularly the American variant, often leaves a trail of depletion, there exists an alternative that can enrich rather than exhaust.
Continue readingThe Rodeo Newsletter, Vol 3
Summer has transitioned to fall, and with the change of seasons a lot of change has also come to Rodeo Labs, even more than I had anticipated, it seems! So before we dig into any product or event news, let’s talk about the biggest news at Rodeo Labs right now:
We’ve moved!
Continue readingUCI Gravel Worlds: Getting to the start is the hardest part
How I tried making it to the World Championships gravel racing.
So, my buddy Jan, who used to be a world champ on the track, asked me back in May to join a gravel race in Drenthe, The Netherlands. He said, “Hey, it’s a chance to qualify for the World Championships gravel.” He had already qualified a few months earlier at another event in Limburg. To be honest, I had no idea what I was getting into, but I thought, “Why not?” So, I coughed up 60 bucks and waited for more info. It came a bit later. The Gravel One Fifty is a 150-kilometer race, and let me tell you, it wasn’t a walk in the park. I scouted the course two weeks before the race and quickly realized that 45mm tires would’ve been a good idea.
Continue readingThe Rodeo Newsletter, Vol. 2
It has been a hot minute since I last published a Rodeo Newsletter, and there is a whole summer worth of activity to bring everyone up to speed on, so let’s get started!
Continue readingRobididn’t: Open Range Tornados
I experienced a wide range of emotions after standing on the podium at Unbound. Climbing up there and fulfilling a long journey of hard work and sacrifice filled me with elation. However, it also left me with a lingering question of “what’s next?” The following four days were mostly filled with snacking and sleeping as I basked in achieving my biggest goal of the year, only touching the bike to clean it.
Continue readingUnbound: The Gloopy Glamour of Gravel
When you’ve been living in a place for ages, it’s easy to overlook its charm. Growing up just a couple of hours outside Emporia and spending most of my life in Kansas, I couldn’t fathom why people would travel from far and wide to race on seemingly dull and unchanging roads. But then, amid a grueling nearly 25-hour journey, a realization hit me like a lightning bolt. As I pedaled along the ridge, the undulating emerald hills stretched for miles while ominous thunderclouds loomed above—a quintessential Kansas storm rolling in to welcome me back. There was nothing to do but smile and hope it wasn’t too harsh. Soon, a refreshing 30-minute drizzle came to my rescue, and I found myself grateful for the momentary respite from the heat and electrified by the surrounding beauty.
Continue readingLucas’ Unbound 200 singlespeed winning TD4
Lucas Clarke’s Unbound 200 single speed ride had us speechless, and the numbers tell the story impressively:
- 1st place Singlespeed 200miles.
- Fastest 200 mile singlespeed time in the history of Unbound.
- First singlespeed to break twelve hours.
- FIRST athlete / bike, period, through the mud to the first timing point.
Luke Hall’s Unbound XL podium TD4 Build
Update: Luke took his bike to 2nd overall at this year’s XL, and we couldn’t be more proud of him and his ride!
This year, I will be going back to Unbound to race the 350 mile XL. I chose the XL because I have history racing ultras out of Emporia, Kansas and I think the format of less than 24 hour ultras is pretty exciting. It requires a ton of focus and persistence. Last year, I was signed up for the XL and made it through 185 miles. A couple of weeks before the race I had to get stitches on my elbow and was on a wide variety of antibiotics. It really messed with my stomach and I wasn’t able to eat like I wanted. I’ve put in a lot of work this season getting prepared, both physically and mentally. I think I have a pretty strong chance at the top step. My bike setup is second to none and one of my favorite, unique builds.
Continue readingChris’ Switch-Up Flaanimal Titanium
@chrismagnotta is one of the original five riders who said “sure I’m in” when the Rodeo team started in 2014. Since then he’s done innumerable questionable things on his Donkey, such as Leadville 100, Unbound 200, White Rim, Slickrock, etc etc. so when he decided it was time for a new Flaanimal Ti he asked “should I go flat bar or drop bar?”
We responded “Why not both?”
Podcast: Painting Bikes with Ryan McMahon
In this season of the Rodeo Adventure Labs Podcast, we are doing a little bit of ‘one for you, one for us’ action. But, actually, it is really one about the world, and one about our world. Today, Logan talks to the Cerakoter In Chief, Ryan McMahon, to understand a little more about the painting operation in house in Denver, his journey to finding himself in the Rodeo Labs Cerakote booth, and what his hopes are for developing more tools of the trade.
Then, in part two, we bring on a special guest to talk more about design philosophy, the power of color, and how Rodeo has grown around a design philosophy that centers around tinkering differently. You never (and by never, we mean almost certainly) will guess who it is.