Ben has a storied career of over twenty years working in the cycling and media industries. His tenure includes multiple well known outfits– VeloNews, Specialized, BikeRadar, Roll Massif, and Outside Interactive. When Stephen and I got an opportunity to sit down with Ben we grabbed the chance. By chance, Logan, a former guest on the podcast and journalism student happened to be in town, so we made sure to add his perspective into the the mix. The topics ranged from journalism versus marketing to how the media industry generally pays its bills (advertising or memberships). Finally, we learned about Ben’s new venture, a YouTube channel The Ride With Ben Delaney. The channel aims to provide contextualized gear reviews, unique ride insights around Colorado, how-tos and event recaps.
Continue readingWhat’s Working Podcast w Cam Marston
Radio host and podcaster Cam Marston recently invited Rodeo founder Stephen Fitzgerald onto his show to talk about the behind the scenes of Rodeo, how it came into existence, and what it was like transitioning out of a more traditional career and into running a bike company and community. Check it out via the embed here or search for What’s Working With Cam Marston on your favorite podcasting platform:
Continue readingThe Atlas Mountain Race miniseries – Episode 2
The last time we heard from the miniseries, Stephen and I introduced the crew heading to the Atlas Mountain Race. With roughly three months until the race kicks off we knew we needed an update. So we caught up with Ashley and David to hear how they are feeling. The conversation that followed is a good reminder that the road to Morocco (or any event) is not linear. Everyone has faced challenges in their preparation. Including, loading the wrong map, losing navigation and a lighting system, a hub disintegrating on the Kokopelli Trail, unplanned night rides with only headlamps, pulling the plug on a big ride, and reflecting on rides long past. In sum, this episode is a good reminder that being human means ups and downs are to be expected. Despite it all, it gives space to reflect and have resets, physical or mental, as well as new goal setting (like finding ways to enjoy riding at night) the crew is honing in on AMR!
Continue readingThe Leadville 100 Podcast: TD3 vs LT100
The hosts of the Leadville 100 podcasts were super kind to invite Stephen Fitzgerald onto their show to discuss a question they’ve been hearing more and more from their audience: Can a gravel bike be raced successfully at the Leadville 100 mountain bike race? And even if it CAN be raced, SHOULD it?
Continue readingThe Rodeo Podcast: Bike Industry 2021 / Shortages and Opportunities
Rodeo Podcast EP10: Connor Ryan
Rodeo Podcast EP7: Mostapelli
On the seventh episode of the podcast, Nik and Stephen dig into which Star Wars movie was best. Just kidding! Rather they regale the trials and tribulations faced when attempting the iconic Kokopelli bike packing route from Fruita, CO to Moab, UT. We cover the motivations behind the trip, gear highlights as well as some choice meals. Most of the recap revolves around how to prep or not prep for a multi day bike pack.
Continue readingRodeo Podcast EP6: Evan Christenson
On the sixth episode of the podcast, Nik and Stephen sit down with Evan Christenson. We talk about Evan’s multitude of bike touring trips, how he ended up getting his second choice pick of a custom bicycle–a Flaanimal 4.0– a bike he immediately took bike-packing in Morocco and Uganda. He seemingly hasn’t looked back, but if he isn’t out under the stars he has been at protests across the West photographing and taking part in the Black Lives Matter protests and handling customer service at Rodeo Adventure Labs.
Continue readingRodeo Podcast EP5: Connor Ryan
On the fifth episode of the podcast, Nik and Stephen sit down with Connor Ryan, a Natives Outdoors athlete. We talk about Connor riding 1,000 miles at the Break the (BI)cycle. The focus of this ride is to break the silence around mental health for black and Indigenous men. For Connor, the ride starts on September 10th, and he is up for the long haul and raising awareness!
Continue readingRodeo Podcast EP4: Rodeo Adventure Posse
Rodeo Labs and friends sit down with the Rodeo Adventure Posse (Kimberly Nuffer and Kiya Kelly) and hear their origin story of how they created a space for women to empower other women regardless of what bike or kit you are wearing.
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