White Rim Micro-Invitational – Feb 22nd

In December I had the most incredible solo ride across Utah’s White Rim Trail, located in Canyonlands National Park. December is not, as far as I know, a particularly popular time to embark on White Rim, probably because the desert’s fickle ability to be quite warm, or utterly freezing, within hours. Thankfully, my trip wasn’t planned, it was entirely impulsive: I looked at the immediate forecast, saw a window with lows in the high 20s F, and highs in the low 50s F, and knew deep down that as long as I was dry, those temperatures would be doable, if not a bit of an unknown to plan for. I’ve ridden White Rim five times, always in a day. Sometimes alone, sometimes with friends. On this outing I wanted and needed to go alone, to get some think time and rekindle the flame that keeps me excited for the wild, unscripted bicycle lifestyle. The trip was a spectacular success. On the first day I started late and rode to camp in the sunset and utter darkness. Magic. On the second day I woke up to a cold morning that warmed quickly, and had the entire place to myself as I completed the loop. Having done the trip, I had an idea: Why not try to invite others to come and do this same trip with me? So that’s what the White Rim Micro-Invitational is: An incredibly limited space invite for people I know and don’t know to come and do that same trip with me again in late February, 2025.

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Top Rodeo Bikes of 2024

It’s been a year, hasn’t it? In the middle of one of the most challenging periods of the bike industry in recent memory, I’m proud to say that Rodeo didn’t stand idly by and “wait it out”, we leaned into the headwinds and continued to up our game in terms of the bikes and other products that we’ve brought to life. Our customer service people listened intently as new owners described their dream steeds, then worked with our in-house paint and build departments to turn those dreams into reality. Quite a large percentage of the bikes that ship from HQ go out with black frames and standard decals, and those bikes ride as well as any other bike we build, but the team here takes extra pride in the wild custom creations that we turn out. So, with that in mind, let’s dig into a cross-section of some of our favorite builds of 2024, in no particular order.

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The Tour Divide, Day by Day

In June 2024, Edyn Teitge became, at 15, the youngest solo rider of the Tour Divide. This is his story via his own words, day by day through the ride. Images throughout by Edyn and Eddie Clark Media.

The Tour Divide is one of the world’s longest and most well-known off-road bikepacking races. Stretching nearly 2,700 miles from Banff, Alberta, Canada to the US-Mexico border at Antelope Wells, New Mexico, it closely follows the Great Divide Mountain Bike route along the spine of the continent. The route gains around 150,000 feet of elevation with conditions ranging from unkept narrow single-track sections of the CDT, to smooth gravel and dirt roads, to death mud, and to long stretches of pavement. And somehow I got it in my mind that it would be a “fun” thing to do. 

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Podcast: Ride, XPLOR, Create?

This week, we are back in the Lab to consider the new SRAM RED XPLR AXS (so many capital letters!) and its use of the UDH (moar capital letters! moar!). While we jest at the branding, the tech is serious business. The new 1×13 groupset leans into the SRAM Transmission style rear derailleur and brings it to drop bar bikes, with the UDH hanger instead of the previous convention of specific hangers for specific frames. This change is a big deal for Rodeo because the design is at odds with the pre-existing design of the Trail Donkey as the frame is not UDH compatible.

We delve into some of the specifics, but the majority of the conversation is about how these big standard shifts in the bike industry affect small-frame brands. Along the way, we also find a few tangents to discuss some of the nuances of groupsets in this day and age of cycling. In this conversation, Stephen and Logan talk shop at first, before the Intern passes the baton to Drew van Kampen and Cameron “Coco” Lindberg to get into the weeds. Then, it’s back to Stephen and Logan to bring it all around.

Host: Logan Jones-Wilkins

Guests: Stephen Fitzgerald, Drew van Kampen, and Cameron “Coco” Lindberg

Producer: Logan Jones-Wilkins

Foreign – Luke’s Traka Adventure

2 AM, on Sunday Morning and I’m in a Boeing at over 35,000 ft in the air. Sorry, over 11,000m in the air. When competing outside of these United States, we will use the metric system, like the rest of the civilized world. But I refuse to be some proselytizing Metric Snob just because I have been to Europe once. As soon as I cross that border, that Wahoo returns to miles and I’ll be referring to my beverages in “fluid ounces” and calling French fries by their true name, freedom fries.

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The Rodeo Newsletter, Chapter 4

I’m not sure how it’s April 2024 already, but here we are. Newsletters are tricky! Each month I intend to write one, but they are probably the single most difficult thing for me to stop what I’m doing and work on. There is so much to catch you up on though! Rodeo Labs has been non-stop on so many levels through the end of last year and into this year, and I’d love to bring everyone up to speed.

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Donkeys Fly South: Southern Migration recap

Once upon a time, exactly ten years ago, when Rodeo started, it was 100% about community. There were no products, no ambitions, no balance sheets. We started a team, we invited anyone who wanted to join the team, and we had no plan from there. Whatever happened, happened, and a lot happened. In the following months an entire community sprang to life not just locally in Denver, but throughout the state, throughout the region, and throughout Colorado.

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