Cycling is so great because, at least for Rodeo, it’s fundamentally about having fun and spending time with like minded people. Yes, it’s also about rad gear and exploring and racing and the outdoors, but who cares about any of that if you don’t have friends to share it all with?

Rodeo is fundamentally not “pro” in the traditional sense of the word. We don’t field the fastest race team, our feats will never come close to being mentioned amongst the top ranks of the sport. That’s fine with me. We are “pro” at a couple of less traditional things though. One of those things is having fun. We hold our w00ting skills in high regard. Bonus fact: Nobody wins or loses at having fun. There is no leader board, there is no way to accurately measure it. There is no KOM of fun. You just go out and do it and you know you’ve done it right if you come back from a ride and you feel like maybe you are levitating and you can’t stop talking to people about what just happened. When you’ve had fun you feel compelled to share it, and therein lies some of it’s value: Sharing our best experiences with each other is one of the simple joys of being human.

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