How much of a bike’s design and build spec is hype and how much of it is function? Those sorts of questions get discussed endlessly on the internet almost by default every time a new product or specification is launched. “Gravel” is a hot word these days. Is it marketing or is it popular because people are having fun? Is 1x hype? Is 650b hype? Are dropper posts on drop bar bikes an incredibly desperate attempt to sell people new gizmos they don’t need?

It is very personally important to me as the founder of Rodeo that our bikes be grounded in function, not hype. But I’ll never be an impartial voice in the matter because by nature I want to sell bikes therefore I may be biased towards sales and profit. That said I sleep great at night knowing that every bike we sell is built exactly for each customer and that we only recommend how to build our bikes after we’ve had a great conversation with each customer about how they want to ride their bike and what they want it to do. You build a great bike not by telling a customer what they need, you do it by listening to the customer describe who they are, how they ride, and what their goals are for their bike.

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