Adrian’s Story

Hi there. This is Stephen here with an intro to this piece. Back in Covid times, 2021, the bike space was as crazy as it will ever be. Some of the business was good, and a lot of it was, honestly, bad. One thing that cannot be argued, the stress and anxiety of it all left everything a blur. I can’t remember a lot of what happened in those 2-3 years. This story, I had forgotten about this one mostly. I remember there was this guy, Adrian, and he ordered a bike. I was running operations and didn’t talk to most customers at that point, Isaac was customer service and sales, so he did. Despite the chaos during his time at working here, Isaac did a great job taking care of people, and he built out a great bike spec for Adrian. Adrian had ordered this bike, and then because of the trickle down effects of Covid, it turned out that his funds for buying the bike had to be funneled on just staying afloat during that difficult era. So, Adrian got in touch to cancel the order. Once a build is underway, we do charge a restocking fee to cancel it, because we have to order all those parts on a per-bike basis. In Adrian’s case, it seemed like a good idea to waive that fee. But then Isaac said “what if we just give him the bike?”. I really don’t remember much from that moment, but in that moment I think it was strangely obvious to us that the right thing to do was to just give him the bike for free. So we did. Adrian was so awesome and grateful. He never hinted at getting the bike for free, and wasn’t trying to guilt us into giving him a bike. I think all of us, Adrian, Isaac, and myself were all equally surprised this whole thing was happening. We finished the build, we boxed it up, we shipped it, and then, more or less, the bike disappeared.

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The Rodeo Newsletter, Chapter 4

I’m not sure how it’s April 2024 already, but here we are. Newsletters are tricky! Each month I intend to write one, but they are probably the single most difficult thing for me to stop what I’m doing and work on. There is so much to catch you up on though! Rodeo Labs has been non-stop on so many levels through the end of last year and into this year, and I’d love to bring everyone up to speed.

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Donkeys Fly South: Southern Migration recap

Once upon a time, exactly ten years ago, when Rodeo started, it was 100% about community. There were no products, no ambitions, no balance sheets. We started a team, we invited anyone who wanted to join the team, and we had no plan from there. Whatever happened, happened, and a lot happened. In the following months an entire community sprang to life not just locally in Denver, but throughout the state, throughout the region, and throughout Colorado.

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Frontal Lobe Militias: Caleb’s 350

All of the warring voices in the four walls of my skull have agreed to a holiday ceasefire, presumably sitting around a campfire, listening (semi-ironically) to the Psychedelic Furs as I stand quietly behind the starting line of a 350 mile bike race. The race director’s voice drones on as the corral grows fuller and I begin feeling increasingly veal-like. The new-wave kumbaya holding my anxiety at bay is quieted by the voice above, “blah blah blah… can you believe that they paid for this, folks… wah blah wah mud blah rain blah paint stick blah”.

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Into the hills, where I belong

Cyclists don’t belong in the mountains once the snow starts flying. Indeed, conditions down in Denver itself were so bad on Saturday that any idea of a final ride of the year, high or low, was Ill advised. But after a week of holiday time off the bike I was anxious for an impulsive visit to the well of inspiration that is The Rockies.

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Rodeo Podcast: Ascend Armenia

Rodeo Labs has been supporting the development of a new bikepacking event in Armenia for two years now, and the race is set to have its first edition on June 25, 2023. In this episode of the Rodeo Podcast, Stephen talks with Tom, Tatev, and Jay P about the work done thus far, the “why” of the event, and what the goals are for it. Armenia is a beautiful, challenging, and welcoming country for bikepackers and bike tourers alike, and Rodeo is proud to help support the effort to introduce this place to more riders.

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Rodeo 2021: A near death experience

Photos by Samuel Fitzgerald, Sheldon Thompson, and Stephen Fitzgerald

It was near midnight June 06, 2021. Emporia, Kansas. I lay in bed restless before the Unbound 200 gravel race. Nerves were high, as is common before events like this, and sleep comes slowly, perhaps even not at all for some. Sometimes you push through insomnia like this and your body finds its way to let go and rest. Other times you push the home button on your phone, because you heard it vibrate. Not the double buzz of a text message, but the single buzz of some other random notification. In recent years I’ve actually learned to put my phone in airplane mode at night, because a single notification can easily ruin a perfectly good night’s sleep. This one did:

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