When we were thinking of how to launch Spork 2.o we knew pretty quickly that we wanted to make this about more than just Rodeo bikes. We wanted to have other builders involved. We posted a simple message on Instagram asking builders who’ve used our forks in the past to get in touch if they wanted to work on a special project with us. It was important to me that everyone we collaborated on this project with had previously built with our Spork 1 as a way of keeping the project “in the family”. A number of builders responded, but in one case a test rider for a builder reached out to us instead of the builder. He said:

“My name is Lanier Nichols and I test ride frames for Jay Sandefur, creator/owner/builder/brain/etc. of Wildcard Custom Bicycles. Jay doesn’t do social media, which is why I am contacting you and not him.”

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