It’s been a year, hasn’t it? In the middle of one of the most challenging periods of the bike industry in recent memory, I’m proud to say that Rodeo didn’t stand idly by and “wait it out”, we leaned into the headwinds and continued to up our game in terms of the bikes and other products that we’ve brought to life. Our customer service people listened intently as new owners described their dream steeds, then worked with our in-house paint and build departments to turn those dreams into reality. Quite a large percentage of the bikes that ship from HQ go out with black frames and standard decals, and those bikes ride as well as any other bike we build, but the team here takes extra pride in the wild custom creations that we turn out. So, with that in mind, let’s dig into a cross-section of some of our favorite builds of 2024, in no particular order.
Continue readingThe Tour Divide, Day by Day
In June 2024, Edyn Teitge became, at 15, the youngest solo rider of the Tour Divide. This is his story via his own words, day by day through the ride. Images throughout by Edyn and Eddie Clark Media.
The Tour Divide is one of the world’s longest and most well-known off-road bikepacking races. Stretching nearly 2,700 miles from Banff, Alberta, Canada to the US-Mexico border at Antelope Wells, New Mexico, it closely follows the Great Divide Mountain Bike route along the spine of the continent. The route gains around 150,000 feet of elevation with conditions ranging from unkept narrow single-track sections of the CDT, to smooth gravel and dirt roads, to death mud, and to long stretches of pavement. And somehow I got it in my mind that it would be a “fun” thing to do.
Continue readingPilgrimage to Radical Hill
The onset of Alpine season in Colorado first takes us to that spot in the map that we’ve been wondering about for years: Radical Hill. It was no easy thing getting there, but we never having to dig deep on the way to Colorado’s treasures.
Continue readingThe Rodeo Newsletter, Chapter 4
I’m not sure how it’s April 2024 already, but here we are. Newsletters are tricky! Each month I intend to write one, but they are probably the single most difficult thing for me to stop what I’m doing and work on. There is so much to catch you up on though! Rodeo Labs has been non-stop on so many levels through the end of last year and into this year, and I’d love to bring everyone up to speed.
Continue readingA Season of Lessons, Pt II
Summarizing a 10-month season of racing is complicated, but in an effort to take you all along with me through 2023, I’m going to try. Events like Mid South in mid-March now seem so distant compared to the more recent sweltering heat of Foco Fondo in July. Now it’s December, and I’m deep into prepping miles for the 2024 season. My brain wanders while on the trainer: What is it that defines a season as a success or a failure? Is it really either-or, or is it neither-nor?
Continue readingFour improvements with TD4
Bike brands spend a lot of time obsessing over details that distinguish their product from others. They hire PR firms, bring in R&D to discuss and verify the finer points. They hire athletes to say they ride faster because my gear is better than other peoples, or something close to that. Comparison is important in a market place of ideas and products, after all.
Continue readingThe Rodeo Newsletter, Vol 3
Summer has transitioned to fall, and with the change of seasons a lot of change has also come to Rodeo Labs, even more than I had anticipated, it seems! So before we dig into any product or event news, let’s talk about the biggest news at Rodeo Labs right now:
We’ve moved!
Continue readingThe Rodeo Newsletter, Vol. 2
It has been a hot minute since I last published a Rodeo Newsletter, and there is a whole summer worth of activity to bring everyone up to speed on, so let’s get started!
Continue readingRobididn’t: Open Range Tornados
I experienced a wide range of emotions after standing on the podium at Unbound. Climbing up there and fulfilling a long journey of hard work and sacrifice filled me with elation. However, it also left me with a lingering question of “what’s next?” The following four days were mostly filled with snacking and sleeping as I basked in achieving my biggest goal of the year, only touching the bike to clean it.
Continue readingChris’ Switch-Up Flaanimal Titanium
@chrismagnotta is one of the original five riders who said “sure I’m in” when the Rodeo team started in 2014. Since then he’s done innumerable questionable things on his Donkey, such as Leadville 100, Unbound 200, White Rim, Slickrock, etc etc. so when he decided it was time for a new Flaanimal Ti he asked “should I go flat bar or drop bar?”
We responded “Why not both?”