Adrian’s Story

Hi there. This is Stephen here with an intro to this piece. Back in Covid times, 2021, the bike space was as crazy as it will ever be. Some of the business was good, and a lot of it was, honestly, bad. One thing that cannot be argued, the stress and anxiety of it all left everything a blur. I can’t remember a lot of what happened in those 2-3 years. This story, I had forgotten about this one mostly. I remember there was this guy, Adrian, and he ordered a bike. I was running operations and didn’t talk to most customers at that point, Isaac was customer service and sales, so he did. Despite the chaos during his time at working here, Isaac did a great job taking care of people, and he built out a great bike spec for Adrian. Adrian had ordered this bike, and then because of the trickle down effects of Covid, it turned out that his funds for buying the bike had to be funneled on just staying afloat during that difficult era. So, Adrian got in touch to cancel the order. Once a build is underway, we do charge a restocking fee to cancel it, because we have to order all those parts on a per-bike basis. In Adrian’s case, it seemed like a good idea to waive that fee. But then Isaac said “what if we just give him the bike?”. I really don’t remember much from that moment, but in that moment I think it was strangely obvious to us that the right thing to do was to just give him the bike for free. So we did. Adrian was so awesome and grateful. He never hinted at getting the bike for free, and wasn’t trying to guilt us into giving him a bike. I think all of us, Adrian, Isaac, and myself were all equally surprised this whole thing was happening. We finished the build, we boxed it up, we shipped it, and then, more or less, the bike disappeared.

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