Rodeo Custom Finish Roundup
We’ve been hard at work in the spray booth in 2022 and as we lean into the final months of the year it is worth having a look back at some highlights of our work.
Continue readingThe Rodeo Podcast: A field recording with Bobby Wintle
and Drew at Rodeo Labs talks about launching the Show Pony
Part one of the podcast picks up with Logan Jones-Wilkins rambling through the middle of America. After leaving the muddy grass field at the Rule of Three in Bentonville, Arkansas, Logan was on his way to Emporia, Kansas to race Unbound Gravel. With time to spare and capitalizing on his proximity to Stillwater, Oklahoma, an idea was born– a Rodeo Labs Podcast field recording. The first field recording is a ride in Bobby Wintle’s 4-Runner. Logan experiences some of Bobby’s favorite roads, which didn’t even make this years course!
Continue readingThe Rodeo Podcast: Ben Delaney on Cycling Media
Ben has a storied career of over twenty years working in the cycling and media industries. His tenure includes multiple well known outfits– VeloNews, Specialized, BikeRadar, Roll Massif, and Outside Interactive. When Stephen and I got an opportunity to sit down with Ben we grabbed the chance. By chance, Logan, a former guest on the podcast and journalism student happened to be in town, so we made sure to add his perspective into the the mix. The topics ranged from journalism versus marketing to how the media industry generally pays its bills (advertising or memberships). Finally, we learned about Ben’s new venture, a YouTube channel The Ride With Ben Delaney. The channel aims to provide contextualized gear reviews, unique ride insights around Colorado, how-tos and event recaps.
Continue readingThe New Normal: Take Two
Andrew Maher first invited Stephen onto his New Normal podcast in 2021 and it was a great opportunity to talk about a wide range of topics, philosophies, and what we do here on Rodeo. Now, almost a year later, Andrew invited Stephen on for a second time to get an update on how things are going at Rodeo, and also to to deliver some firsthand feedback on a bike that we delivered to his friend Dave.
Continue readingFear and Climbing in the Rockies
It is 11:34pm and my body is tight with anxiety. This is not an unusual state of being to find myself in – the sensation is nearly constant for me. But right now, approaching midnight, the sting of it is more acute. I’m laying in bed, I’ve just set my phone on the floor next to me, and I need to be awake again in five hours. Tomorrow I’m riding into the Rocky Mountains alone.
Continue readingThe Rodeo Podcast: Daniel Connell on the 2022 Tour Divide
When Daniel graduated from UC Santa Barbara, the Tour Divide was not on his radar. However, shortly after Daniel discovered a new passion– bicycle touring. His first bicycle tour was to Columbia, it was a crash course on touring and how to maintain a bike over a six month trip. Daniel has not stopped touring. When Daniel discovered the Tour Divide, he was hooked. The first foray was touring the divide, but the the following two years he has raced it. Now Daniel is patiently waiting for next year. On the podcast, Daniel recounts his experiences from the event. Rain was persistent throughout, start to finish. In between, there were awed moments with wildlife, mishaps with bear spray and quickly fostered friendships on the trail.
Continue readingThe Trail That Was
The more I go to events in the gravel world, the more I realize how serpentine the paths are to the start lines. Nowhere is that more the case than the Oregon Trail Gravel Grinder. Or at least, nowhere is it more apparent, since you have five days of mingling to share your life with former and future strangers.
On the Trail, there were olympians, world champions, graphic designers, architecture students, chefs, and wind energy executives. There were tech bros, soccer moms, emergency room doctors, and inflatable hot tub owners. There were snowboarders, triathletes, moto drivers, photographers and vloggers. All waking up in tents every morning – or in the middle of the night to drops of wayward sprinklers – to drag their tired, half cleaned bodies across one of the most spectacular ranges in the country. It is glorious, it’s weird, it is Oregon.
Continue reading4000+ miles on Campagnolo Levante Gravel wheels
If you were on the internet on Friday (April 29, 2022) or in the days since you may have experienced the hyper coordinated, very polished, well executed Campagnolo Levante wheel launch. Some websites had initial reviews, other websites only managed to regurgitate the press release and supplied launch imagery in typical cycling media fashion. Here at Rodeo we didn’t need to read those reviews to get a sense of the wheels, because we’ve been riding them almost non stop for six months now…
Continue readingThe Rodeo Podcast: Scotti Lechuga on Ultra-endurance Racing
What do you do when someone tells you that you are not mentally tough enough? Scotti’s answer was to sign up for the 2019 Silk Road Mountain Race as a pair with my husband Ernie, and take home the win. Since then she has set multiple FKT at Arkansas High Country, has unfinished business with the Atlas Mountain Race and it hot of a new FKT for Stagecoach 400.
Continue readingSpring Surfing: The Mid South and Croatan Buck-Fifty
By Logan Jones-Wilkins
The last couple weeks I have been surfing. You know, the proper radical stuff. You know, getting stoked.
“You just drop in, smack the lip… Waapah! Just drop down… Swoopah! And then after that, you just drop in, ride the barrel, and get pitted, so pitted.” – Surfer Guy, 2012
That’s it — that has been me. Minus the ocean, and the water, and the surfboard, and the crazy Californian energy. Nonetheless, there have been waves, I have been riding, and I have been getting pitted. So pitted.
Continue reading