Open House and “In The Dirt” Screening – May 16, 2024

Join us for an evening of film and conversation at Rodeo’s new Lakewood, Colorado HQ. This will be our first ever open house, and we are proud to use it to feature a beautiful film titled “In The Dirt, by director TC Johnstone, which tells the ongoing story of members of the Navajo Nation who are building an incredible community on and around bikes.

Through a grassroots native-led effort, this group of dedicated cyclists and their families have overcome countless odds to build a cycling culture that today has become the fastest-growing recreational sport on the Navajo Nation. 50% of the proceeds of this screening will go to Silver Stallion, in Gallup, NM.

Continue reading

Podcast: Rodeo Rider Files – Luke Hall

You might already be familiar with our next episode in the Rodeo Rider Files series: Luke Hall. Luke is our resident long-haul factory racer with big results in 200+ mile bike races like second place in the 2023 Unbound XL and a win at the 2024 Gravel Worlds Long Voyage.

Luke sat down with us to discuss the high peaks and low valleys of 2024, what he is looking forward to in 2025, and what he has learned from a decade of bike racing. Things get deep along the way, touching on many topics in a quick-hitting 45 minutes, but as the kids might say, it is all for the love of the game.

Continue reading

Podcast: Athlete, influencer, or other? Dissecting sponsorship in the social media age

Sponsorship in cycling is a moving target. In all aspects of the sport, sponsorship is a crucial marketing tool, but it is often economically inefficient. What’s more, those two outcomes are difficult to track, adding to the complexity of the topic.

While the importance of sponsorship is integral to a wide range of elements of the cycling business, it is so difficult to discuss because everyone has their perspectives and interests shaping how they interact with it. Even journalists cannot be entirely unbiased as relationships and support are unavoidable. Conflict of interest, to some degree, is unavoidable. 

Yet, here at Rodeo Adventure Labs, we are unphased. Sponsorship is a constant topic of conversation here, so we felt we needed to bring that conversion out into the open. To do that and to avoid one that was restricted to the Rodeo perspective, we called up Hailey Moore from The Radavist to add to our collective understanding of sponsorship in terms of marketing, storytelling, and athletics. 

Continue reading

How Far is Too Far: Smoke & Fire 400

Editor’s note: Edyn sent in this writeup of his 2024 Smoke and Fire ride with friend Oliver Smith. Not many photos were supplied with this piece, so we’re including those, but Oliver and Edyn also described some lovely sleep deprived imagery in their own words, so their descriptions were fed into Midjourney to generate some fun and abstract renderings of what bike hallucinations can feel like sometimes. If you’ve never ridden We hope you enjoy!

The Smoke and Fire is a 400ish-mile bike race on the backroads of Idaho deep in the backcountry. I did this race in 2022 as my first ever bikepacking race, and I came back to take it on again in 2024, this time with a friend. Typically this route is a loop but in 2022 the route was an out-and-back on the north side due to fires. With more big fires in the area, it also looked like there would be a reroute this year. The course ended up being an out-and-back on the south side so I have never raced the full loop but I have raced both the north and south sides. I decided I was going to do the Smoke and Fire while I was racing the Tour Divide in June. I texted one of my friends and told him “we’re gonna set a fkn FKT on the Smoke and Fire”. I’m not sure why I decided I wanted to do more bikepack racing while I was on one of the biggest races in the world because typically after pushing your body like that you don’t want anything to do with it for a few weeks after until you forget all the bad parts and how hard it was. But my friend, Oliver, was down so once I got home from the Divide we started getting ready for the Smoke and Fire. 

Continue reading

To Bloom

Darkness surrounds me. There’s a smell of moisture in the air, and the only noise I hear is the sound of my bike moving slowly up a gravel road toward the edge of the world. I am riding toward the end of an island—Tierra del Fuego—a place touched by few and known by even fewer. And I am inspired. On the horizon, I see traces of the sun rising. The sun brings hope for a new day, a race finished, and a decision made.

Continue reading

Podcast: Our Four Favorites 

At the end of the year, most publications and their writers come out with the four or five favorite products they used in the past year. Most of these things are the cutting edge of their categories or a niche product that fits a specific need. These stories are great because they often allow journalists to write about their favorite things and are often useful to a wide range of people.

This year we here at Rodeo Labs wanted to get in on the fun, but to stay true to our roots we did things a bit differently. So, we got together our host and resident bike journalist Logan Jones-Wilkins, CEO and Head Intern Stephen Fitzgerald, engineer and fourth finisher at the Tour Divide Cade Reichenberger, and director of product development/master tinkerer Drew Van Kampen for a podcast. Specifically, a podcast discussing our four favorite things from four different categories.

We didn’t limit ourselves in this discussion to new products like most end-of-year lists do – some of our products are much older, while others are still to hit the shelves – but we did do all non-Rodeo products to ensure our recommendations stay true to things we have simply enjoyed and would like to put on your radar. Most importantly, we also didn’t limit ourselves to a set clock. For this pod, we lingered a bit to cover all the ground we needed to and we found some pretty interesting rabbit holes along the way.

Continue reading

White Rim Micro-Invitational – Feb 22nd

In December I had the most incredible solo ride across Utah’s White Rim Trail, located in Canyonlands National Park. December is not, as far as I know, a particularly popular time to embark on White Rim, probably because the desert’s fickle ability to be quite warm, or utterly freezing, within hours. Thankfully, my trip wasn’t planned, it was entirely impulsive: I looked at the immediate forecast, saw a window with lows in the high 20s F, and highs in the low 50s F, and knew deep down that as long as I was dry, those temperatures would be doable, if not a bit of an unknown to plan for. I’ve ridden White Rim five times, always in a day. Sometimes alone, sometimes with friends. On this outing I wanted and needed to go alone, to get some think time and rekindle the flame that keeps me excited for the wild, unscripted bicycle lifestyle. The trip was a spectacular success. On the first day I started late and rode to camp in the sunset and utter darkness. Magic. On the second day I woke up to a cold morning that warmed quickly, and had the entire place to myself as I completed the loop. Having done the trip, I had an idea: Why not try to invite others to come and do this same trip with me? So that’s what the White Rim Micro-Invitational is: An incredibly limited space invite for people I know and don’t know to come and do that same trip with me again in late February, 2025.

Continue reading

Top Rodeo Bikes of 2024

It’s been a year, hasn’t it? In the middle of one of the most challenging periods of the bike industry in recent memory, I’m proud to say that Rodeo didn’t stand idly by and “wait it out”, we leaned into the headwinds and continued to up our game in terms of the bikes and other products that we’ve brought to life. Our customer service people listened intently as new owners described their dream steeds, then worked with our in-house paint and build departments to turn those dreams into reality. Quite a large percentage of the bikes that ship from HQ go out with black frames and standard decals, and those bikes ride as well as any other bike we build, but the team here takes extra pride in the wild custom creations that we turn out. So, with that in mind, let’s dig into a cross-section of some of our favorite builds of 2024, in no particular order.

Continue reading

Preparation

At 5:00 AM, the harsh buzz of my phone alarm shakes me awake. The temptation to hit snooze is real, especially knowing the comfort of 15 more minutes in bed. But I remind myself of the reward: another episode of The Sopranos, my new trainer session companion. I shimmy into my bibs and socks, letting the compression stir some circulation. My spare bike is already set up on the trainer, making it easy to slide on my shoes, swing a leg over, and press play. Last winter, I binged Six Feet Under, diving into its poignant storytelling of a family funeral home swirling in chaos. The characters were so maddeningly flawed that they became magnetic, drawing me into their world episode after episode. This winter, The Sopranos has muscled its way onto my training regimen, using classic Mafia tactics—charm and intimidation. Widely acclaimed as one of the greatest shows ever made, it was simply a show I couldn’t refuse. Tony’s relentless pursuit of control in a chaotic world feels familiar. Each episode is a reminder that life is often a balancing act between ambition and the forces that threaten to unravel it.

Continue reading

Podcast: Rodeo Rider Profile – Jeff Chapman

We are back with another Rodeo rider episode! This time we sat down with Jeff Chapman. Jeff is from Kansas City, Missouri, and is new to Rodeo Labs this year as he has waded further into the gravel thicket.

Jeff started his journey into cycling around the pandemic and is now a two-time participant of Unbound. The race in Kansas has taken on extra meaning for Jeff whose day job is spent out on those same Flint Hills gravel roads. Nevertheless, as is common practice for Rodeo riders, the urge to explore has brought Jeff to expand his racing exploits and explores bigger challenges, most recently taking on a race in Germany.

Jeff’s story is different from our previous guests, but for me, it was very similar to the countless chats I’ve had with rodeo owners all across the country at races. Only this time did we turn on the microphones first!

Continue reading