Open House and “In The Dirt” Screening – May 16, 2024

Join us for an evening of film and conversation at Rodeo’s new Lakewood, Colorado HQ. This will be our first ever open house, and we are proud to use it to feature a beautiful film titled “In The Dirt, by director TC Johnstone, which tells the ongoing story of members of the Navajo Nation who are building an incredible community on and around bikes.

Through a grassroots native-led effort, this group of dedicated cyclists and their families have overcome countless odds to build a cycling culture that today has become the fastest-growing recreational sport on the Navajo Nation. 50% of the proceeds of this screening will go to Silver Stallion, in Gallup, NM.

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White Rim Micro-Invitational – Feb 22nd

In December I had the most incredible solo ride across Utah’s White Rim Trail, located in Canyonlands National Park. December is not, as far as I know, a particularly popular time to embark on White Rim, probably because the desert’s fickle ability to be quite warm, or utterly freezing, within hours. Thankfully, my trip wasn’t planned, it was entirely impulsive: I looked at the immediate forecast, saw a window with lows in the high 20s F, and highs in the low 50s F, and knew deep down that as long as I was dry, those temperatures would be doable, if not a bit of an unknown to plan for. I’ve ridden White Rim five times, always in a day. Sometimes alone, sometimes with friends. On this outing I wanted and needed to go alone, to get some think time and rekindle the flame that keeps me excited for the wild, unscripted bicycle lifestyle. The trip was a spectacular success. On the first day I started late and rode to camp in the sunset and utter darkness. Magic. On the second day I woke up to a cold morning that warmed quickly, and had the entire place to myself as I completed the loop. Having done the trip, I had an idea: Why not try to invite others to come and do this same trip with me? So that’s what the White Rim Micro-Invitational is: An incredibly limited space invite for people I know and don’t know to come and do that same trip with me again in late February, 2025.

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Top Rodeo Bikes of 2024

It’s been a year, hasn’t it? In the middle of one of the most challenging periods of the bike industry in recent memory, I’m proud to say that Rodeo didn’t stand idly by and “wait it out”, we leaned into the headwinds and continued to up our game in terms of the bikes and other products that we’ve brought to life. Our customer service people listened intently as new owners described their dream steeds, then worked with our in-house paint and build departments to turn those dreams into reality. Quite a large percentage of the bikes that ship from HQ go out with black frames and standard decals, and those bikes ride as well as any other bike we build, but the team here takes extra pride in the wild custom creations that we turn out. So, with that in mind, let’s dig into a cross-section of some of our favorite builds of 2024, in no particular order.

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Preparation

At 5:00 AM, the harsh buzz of my phone alarm shakes me awake. The temptation to hit snooze is real, especially knowing the comfort of 15 more minutes in bed. But I remind myself of the reward: another episode of The Sopranos, my new trainer session companion. I shimmy into my bibs and socks, letting the compression stir some circulation. My spare bike is already set up on the trainer, making it easy to slide on my shoes, swing a leg over, and press play. Last winter, I binged Six Feet Under, diving into its poignant storytelling of a family funeral home swirling in chaos. The characters were so maddeningly flawed that they became magnetic, drawing me into their world episode after episode. This winter, The Sopranos has muscled its way onto my training regimen, using classic Mafia tactics—charm and intimidation. Widely acclaimed as one of the greatest shows ever made, it was simply a show I couldn’t refuse. Tony’s relentless pursuit of control in a chaotic world feels familiar. Each episode is a reminder that life is often a balancing act between ambition and the forces that threaten to unravel it.

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Podcast: Rodeo Rider Profile – Jeff Chapman

We are back with another Rodeo rider episode! This time we sat down with Jeff Chapman. Jeff is from Kansas City, Missouri, and is new to Rodeo Labs this year as he has waded further into the gravel thicket.

Jeff started his journey into cycling around the pandemic and is now a two-time participant of Unbound. The race in Kansas has taken on extra meaning for Jeff whose day job is spent out on those same Flint Hills gravel roads. Nevertheless, as is common practice for Rodeo riders, the urge to explore has brought Jeff to expand his racing exploits and explores bigger challenges, most recently taking on a race in Germany.

Jeff’s story is different from our previous guests, but for me, it was very similar to the countless chats I’ve had with rodeo owners all across the country at races. Only this time did we turn on the microphones first!

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The Tour Divide, Day by Day

In June 2024, Edyn Teitge became, at 15, the youngest solo rider of the Tour Divide. This is his story via his own words, day by day through the ride. Images throughout by Edyn and Eddie Clark Media.

The Tour Divide is one of the world’s longest and most well-known off-road bikepacking races. Stretching nearly 2,700 miles from Banff, Alberta, Canada to the US-Mexico border at Antelope Wells, New Mexico, it closely follows the Great Divide Mountain Bike route along the spine of the continent. The route gains around 150,000 feet of elevation with conditions ranging from unkept narrow single-track sections of the CDT, to smooth gravel and dirt roads, to death mud, and to long stretches of pavement. And somehow I got it in my mind that it would be a “fun” thing to do. 

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Adrian’s Story

Para leer esta historia en Española, haga click aqui

Hi there. This is Stephen here with an intro to this piece. Back in Covid times, 2021, the bike space was as crazy as it will ever be. Some of the business was good, and a lot of it was, honestly, bad. One thing that cannot be argued, the stress and anxiety of it all left everything a blur. I can’t remember a lot of what happened in those 2-3 years. This story, I had forgotten about this one mostly. I remember there was this guy, Adrian, and he ordered a bike. I was running operations and didn’t talk to most customers at that point, Isaac was customer service and sales, so he did. Despite the chaos during his time at working here, Isaac did a great job taking care of people, and he built out a great bike spec for Adrian. Adrian had ordered this bike, and then because of the trickle down effects of Covid, it turned out that his funds for buying the bike had to be funneled on just staying afloat during that difficult era. So, Adrian got in touch to cancel the order. Once a build is underway, we do charge a restocking fee to cancel it, because we have to order all those parts on a per-bike basis. In Adrian’s case, it seemed like a good idea to waive that fee. But then Isaac said “what if we just give him the bike?”. I really don’t remember much from that moment, but in that moment I think it was strangely obvious to us that the right thing to do was to just give him the bike for free. So we did. Adrian was so awesome and grateful. He never hinted at getting the bike for free, and wasn’t trying to guilt us into giving him a bike. I think all of us, Adrian, Isaac, and myself were all equally surprised this whole thing was happening. We finished the build, we boxed it up, we shipped it, and then, more or less, the bike disappeared.

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Doble Medalla de bronce en el CNBC

El Campeonato Nacional de Bici-mensajería de Colombia (CNBC) es un evento anual de ciclismo urbano que reúne a los mejores mensajeros en bicicleta y ciclistas del país y el continente. Los participantes compiten en una variedad de eventos que ponen a prueba las habilidades, la resistencia y la determinación de los ciclistas. El punto crucial del evento es la Main-Race, donde se simula la rutina diaria de un mensajero en bicicleta en carreras de clasificación y final durante dos días en un área delimitada por un circuito abierto al público. 

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Podcast: Ride, XPLOR, Create?

This week, we are back in the Lab to consider the new SRAM RED XPLR AXS (so many capital letters!) and its use of the UDH (moar capital letters! moar!). While we jest at the branding, the tech is serious business. The new 1×13 groupset leans into the SRAM Transmission style rear derailleur and brings it to drop bar bikes, with the UDH hanger instead of the previous convention of specific hangers for specific frames. This change is a big deal for Rodeo because the design is at odds with the pre-existing design of the Trail Donkey as the frame is not UDH compatible.

We delve into some of the specifics, but the majority of the conversation is about how these big standard shifts in the bike industry affect small-frame brands. Along the way, we also find a few tangents to discuss some of the nuances of groupsets in this day and age of cycling. In this conversation, Stephen and Logan talk shop at first, before the Intern passes the baton to Drew van Kampen and Cameron “Coco” Lindberg to get into the weeds. Then, it’s back to Stephen and Logan to bring it all around.

Host: Logan Jones-Wilkins

Guests: Stephen Fitzgerald, Drew van Kampen, and Cameron “Coco” Lindberg

Producer: Logan Jones-Wilkins