Andrew Maher first invited Stephen onto his New Normal podcast in 2021 and it was a great opportunity to talk about a wide range of topics, philosophies, and what we do here on Rodeo. Now, almost a year later, Andrew invited Stephen on for a second time to get an update on how things are going at Rodeo, and also to to deliver some firsthand feedback on a bike that we delivered to his friend Dave.
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When Daniel graduated from UC Santa Barbara, the Tour Divide was not on his radar. However, shortly after Daniel discovered a new passion– bicycle touring. His first bicycle tour was to Columbia, it was a crash course on touring and how to maintain a bike over a six month trip. Daniel has not stopped touring. When Daniel discovered the Tour Divide, he was hooked. The first foray was touring the divide, but the the following two years he has raced it. Now Daniel is patiently waiting for next year. On the podcast, Daniel recounts his experiences from the event. Rain was persistent throughout, start to finish. In between, there were awed moments with wildlife, mishaps with bear spray and quickly fostered friendships on the trail.
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What do you do when someone tells you that you are not mentally tough enough? Scotti’s answer was to sign up for the 2019 Silk Road Mountain Race as a pair with my husband Ernie, and take home the win. Since then she has set multiple FKT at Arkansas High Country, has unfinished business with the Atlas Mountain Race and it hot of a new FKT for Stagecoach 400.
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Radio host and podcaster Cam Marston recently invited Rodeo founder Stephen Fitzgerald onto his show to talk about the behind the scenes of Rodeo, how it came into existence, and what it was like transitioning out of a more traditional career and into running a bike company and community. Check it out via the embed here or search for What’s Working With Cam Marston on your favorite podcasting platform:
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Andrew Maher, an avid cyclist an technology podcaster stopped by last month for a sit down talk about what Rodeo Labs is up to in regards to social media and communicating with customers. It was a fast paced conversation, and Andrew may or may not have added to that by speeding up the speech a bit. That allowed us to cover a lot of ground. We also talked about the supply chain problems of 2021, how we have handled those setbacks, then got nice and abstract as we explored just what exactly innovation is here at Rodeo. If you’re interested in our back story and how things work behind the curtain do have a listen here or on your favorite podcasting platform:
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How do you compare and contrast an effort, especially when one is by foot and the other by bike? That wasn’t the driving question when Stephen and I sat down with Sam Martin, but we couldn’t help ourselves and asked anyway. Sam is fresh off of the Tour Divide. From the outside looking in, he was unfazed by the preparation and inevitable supply chain delays. So drastic, that Sam rode the Tour Divide on a demo Trail Donkey while awaiting his Flaanimal pre-order. He took it all in stride. Good, bad, who knows? While on the trip, he would post to photo updates and amazed us with stunning, moody, and in my mind, images that represent a love letter to bikepacking. I saw the Tour Divide in a way I haven’t seen before. However, Sam’s path did not start here. During the summer of 2018, Sam thru-hiked the Pacific Crest Trail. It became clear to Stephen and I that much of Sam’s “being unfazed” was due to his experience (gear and mindset) to prepare for an undertaking of this size. In some senses, while the medium was different, a lot could be translated.
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If you have been following the Rodeo Labs stories on Instagram you’ll likely have caught onto a theme. Every week stories get posted of smiling faces on Flaanimal’s. Better yet with captions noting you, yes you, can demo the Flaanimal 5.0 directly from Paper Trail Bike Cafe. While Stephen has met both Paul and Mark, I had some catching up to do. Therefore it was only natural to get on a call and hear the ideas they have been concocting throughout pandemic quarantine. They had plenty of time to ideate and now in full swing is the Gravel Travel arm of Paper Trail.
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The last time we heard from the miniseries, Stephen and I introduced the crew heading to the Atlas Mountain Race. With roughly three months until the race kicks off we knew we needed an update. So we caught up with Ashley and David to hear how they are feeling. The conversation that followed is a good reminder that the road to Morocco (or any event) is not linear. Everyone has faced challenges in their preparation. Including, loading the wrong map, losing navigation and a lighting system, a hub disintegrating on the Kokopelli Trail, unplanned night rides with only headlamps, pulling the plug on a big ride, and reflecting on rides long past. In sum, this episode is a good reminder that being human means ups and downs are to be expected. Despite it all, it gives space to reflect and have resets, physical or mental, as well as new goal setting (like finding ways to enjoy riding at night) the crew is honing in on AMR!
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As bike enthusiasts or even, dare I say, bike nerds, we obsess over bikes, gear, weight, suspension (or lack thereof), geometry, and tires. We can’t help but keep track of what are the the latest trends and tech. So when bikepacking.com releases their the famous list of participants bikes and photos tackling an event, we can’t help but ogle at the myriad of choices. We are giddy with excitement for what is to come; often untold hardship and profound moments for the participants. On the other side dot watchers are all over checking in at various points throughout the day only imaging the vast terrain that yields slow, but steady progress.
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Much like a release of any thrilling docuseries on Netflix, the opening episode sets the stage– a cast of characters introduced, various pathways illuminated, but not yet explored. Similarities to the Netflix model diverge immediately. Unfortunately this miniseries will not be binge-able until much, much later… We are building the ship while sailing it, we don’t know if there is a satisfying conclusion to this story, the only way to find out is to press on!
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