The Teachings of a Rodeo

At first glance, Rodeo may seem like a bunch of guys who decided to one day purchase bikes and take pictures with them. Not only with bikes, but on them, of them, of themselves, and the places that those bikes take them. To some, this takes away a part of riding; The feeling of going out on a ride, fully immersing yourself in the surroundings and the feel of it all, and finally coming home to tell others about your journeys. What some fail to realize, however, is that Rodeo – all of those involved – have simply taken both and melded them together.

Photography is nothing new and has documented more about the world than anyone could care to remember themselves. Over the years – from enhancing personal, business, and romantic relations to simply documenting and sharing – photography has helped put an image to things that words may not have been able to accurately explain. This mindset is so much a part of modern society, in fact, that a majority of people require visual proof of something to feel assured or vindicated that something has actually happened. This combined with the easy access to portable cameras as well as the many avenues to share said pictures means it should come as no surprise that there are those who wish to share their world through pictures, regardless of what others think.

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The What and Why of Rodeo

“What is Rodeo?”

That is the question I’ve received in my inbox quite a bit over the last year. It’s been a difficult question to answer quickly or clearly because the only constant I’ve been able to pin down with any certainty is that Rodeo evolved very quickly in 2014, and it’s definition seemed to be in a constant state of evolution. It has occurred to me then, over the past few months, that the most important question isn’t ‘what is Rodeo?’, it’s ‘why is Rodeo?’

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2014 Colorado Junior Cyclocross Camp!

So, as with the turning of the seasons, it reminds me of how life follows the patterns of nature. We’re talking about the diminishing of oneself and the tuition of our next generation. My son, B., has expressed continued interest in cyclocross, did a race last year, and successfully petitioned me to purchase him a ‘cross bike (Thanks Salvagetti for being so helpful!). When I told him about the, now 3rd annual, Colorado Junior Cyclocross Camp in Empire, CO, he was more than excited. So, I signed him up for the full weekend getaway and me as a parent chaperone and worker. A week from the camp, his great-grandmother passed away, and thus a hastily arranged funeral service would be arranged in Texas. Deirdre, the camp director and awesome BOSS, was very kind and offered to let B. come up to the camp after he returned to Colorado. So, up we were at 0600, threw the bike in the back of the 2002, and we were out the door for the camp in the mountains at 0645.

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Rodeo Denver + Elevation Cycles: We’re a thing!

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Rodeo Labs knows no boundaries, ’cause it’s mostly a state of mind. But if it has a physical center, it has to be somewhere in Denver. And one place Rodeo Denver frequently finds itself is at the counter and on the couches of Elevation Cycles Denver. The weekly Rodeo Lunchride starts there. At least three of the Rapha Gentlemen’s Race bikes received loving, last-minute service there. And the guys at Elevation went all in (and up) to help the Chill Climb.Continue reading

Speedtouring: A lunchtime visit to The Vanilla Workshop

Rodeo was in Oregon for a weekend of racing at the Gorge Roubaix series, and we were the invite to stop by The Vanilla Workshop to take a tour of one of the finest hand built bike manufacturers that we know of. Rodeo co-founder Peder Horner has a Vanilla touring bike in-production at the shop, and it was a great excuse to check in and see how one of these beautiful bikes comes together. Most of the Vanilla crew was out to lunch, so we had the place mostly to ourselves while Tom Rousculp showed us around the facility. Thanks Tom! We brought the camera along so that we could share the experience of what lies beyond this unassuming door. Willy Wonka style.

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