“What is Rodeo?”

That is the question I’ve received in my inbox quite a bit over the last year. It’s been a difficult question to answer quickly or clearly because the only constant I’ve been able to pin down with any certainty is that Rodeo evolved very quickly in 2014, and it’s definition seemed to be in a constant state of evolution. It has occurred to me then, over the past few months, that the most important question isn’t ‘what is Rodeo?’, it’s ‘why is Rodeo?’

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